What is Personal Brand Photography and Why is it SO important?
“‘Personal branding photography is a collection of professional brand photographs for entrepreneurs and business owners. They effectively tell your own unique story, reflect your business, your energy and your values to build trust with your ideal dream clients’.”
Yes, I hear you buy why is it so important?
Personal brand photography is a celebration of you and your business that showcases you in a well thought through, professional and authentic way. It places you at the centre of your marketing and helps to share your talents, your passion and your energy through a cohesive set of professional images. It makes you beautifully visible to your community and puts you at the forefront of all visual communications.
Gone are the days of the boring corporate headshot. The world has moved on and people more than ever, want to relate to people that they feel they can trust. Words can help but images are SO much more powerful.
Here’s an eye-opener of a statistic to get you thinking. Did you know that it only takes about 1.5 seconds to judge a website. That’s just 1.5 seconds to make the right impression about you, what you do, why you do and all the benefits of working with you brings. That’s a scary thought, isn’t it? How many words can you read in 1.5 seconds? What if instead of words, there were some a series of fantastic, on-brand images of you confidently, happily doing what you do best…?
Become more visible with emotive, compelling images that tell your unique story
Why should I invest in a Personal Brand Photoshoot?
A personal brand photoshoot is so much more than just turning up and looking smart for your photographer. It is an investment in your business and not just because you can offset it against your tax! It’s an investment into understanding your business and brand fundamentals which means that in order to really nail the essence of you and articulate that precisely in your photographs, we need to do some deep digging. Who you are, why you do what you do and who exactly you want to connect and do business with.
It's a golden opportunity for you to take stock of where you are and where you heading with your business to ensure that your photographs portray your journey, celebrate you and your success, present you, your expertise and all of your talents confidently and beautifully to ensure your dream clients will be absolutely enchanted! The clarity exercise will stand you in such good stead and enable you to future-proof your brand to ensure it’s sustainable and grows with you. Your marketing messages will be supported in the most compelling and authentic way because they will show you at your absolute best.
The world has changed. More than ever, we are working remotely, relying on messaging apps, emails and video conferencing platforms. During the lockdowns, so many people had to diversify or totally change the way they worked to ensure their business, income and livelihood survived. Solopreneurs, kitchen-tablepreneurs, soulful teachers, fitness instructors, creatives, artisans and wellbeing mentors are now running their businesses directly from the comfort of their homes. We’ve had to get seriously creative and pivot!
But there is a thread that connects all of the above entrepreneurs and business owners. A strong, cohesive online presence is absolutely critical for survival and continued success.
In 2021, showing up as authentically as you can online and celebrating ‘you’ is more important than ever. By understanding and taking control of your personal brand and investing in a professional photography experience, you are investing in your future success.
You’ve worked hard to get where you are. Now let’s share your story with the world and let’s tell it beautifully!
